Corporate Logo Blog

Thrive or survive are the two choices these days for business proprietors. You either dominate your market niche or average into oblivion fending off a price war.

How can you make your business stand out from the crowd?

Instead of being average at everything, why not being perfect at one thing? Do something no-one else does. Or do what you are currently doing so well that nobody can copy you.

Trying a few unusual ideas

Give to get. Why not offer your expertise free of charge to the local radio station as an expert in your field.

To generate traffic to your door have a mascot in the shopping mall handout pamphlets with a map where to find your store and a redeemable voucher to give them a reason to visit you.

When you consider the cost of acquiring a new customer you will realise how important it is to generate more sales from the people who already bought from you in the past. Can you run a loyalty program? Can you remember important dates? Ask for people birthday and send them a special offer.

A satisfied customer is the best form of advertising. Can you find ways of getting those happy souls to tell their story?

How do customers perceive you?

Do you have a consistent corporate identity across the board? Does you stationary, your employees uniforms, your delivery van sign writing, your shop front all display exactly the same logo and corporate colours?

Use the back of your invoices and the surface of your packing cartons to tell your story.

Have a recorded message on your phone line for customers on hold and after-hours information.

Cross promote yourself with related businesses. If you are a shoe store - people who buy a suit next door should get an incentive to come and see you thereafter.

Eating humble pie can have a boomerang effect. If you goofed some customer service issue, offer to make it right without having a fight with the customer. In such a self-centred world people will be amazed that you went out of your way and took them at their word. Compare the small cost of taking faulty good back into stock with the price of advertising.

Teach your staff to be passionate about your (their ?) business and reward them accordingly.. Money is not the only issue. What about giving them a chance to prove themselves at something they haven't tried yet? Unless you work as a team and have a consistent approach to doing business, your good manners can be undermined by a lazy employee.

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