Corporate Logo Blog

Take a leaf from Google who celebrate a special occasion with a clever variation on their logo.

In the past when our communication was mainly on paper it was very costly to change a corporate logo. Bank mergers have cost undue amounts to revamp every branch to the new brand identity.

Not so now. On the web you can change your logo like you see fit. A revamped logo could be the trick to awaken otherwise dazed visitors to your site who tend to take things for granted. It is much cheaper than remodelling the whole website and much less risky in terms of introducing bugs or having to re-test every page.

Women like to change clothes according to their mood. Can your website put on a new look for the sake of - well, for the sake of being a bit different for a change...

Bear in mind that fashions come and go. You don't want to be seen in last year's wardrobe. Bad for the PR I heard someone whisper. A new competitor might be invading your turf. A new logo might just be the trick to gain time with your audience while you make a calculated response later.

You might have a holding company overlooking several un-related activities. A main brand for the head office will be complimented by a customized graphic. It shows each branch as distinct - yet also part of the main stream, bearing a common element.

A plain text website is boring. Web designers are always on the look out for graphic elements to enhance the page. If you don't have your daily diet of icons on the screen it seems something is wrong. Maybe it is the influence of symbolic languages like Chinese or Japanese where a symbol is an entire word aka an icon.

You might wonder if the web is making us illiterate of sorts where our eyes get caught more by icons and logos than words in the body of the text.

Whatever the reason I reckon it is time for you to change your logo. Welcome to the new look! Nothing like a bit of frivolity to whip up your corporate self-esteem. The marketing department will love you for it. Your bloggers and support base will get your attention. Your customers will take note than you're not a starch institution yet.

Your competitors will feel that you are on the move again - they may give up the pursuit. Anything is possible. In the past a new logo was the icing on the cake for a new business plan. What about doing it the other way round? First a new logo - then when everybody feels good about themselves, new creative ideas will flow...

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